News

Industrial AI Needs Fewer Promises and More Infrastructure

29 June 2026

Artificial Intelligence applied to the industrial and enterprise world is undergoing a phase of profound transition. Now that the initial enthusiasm driven by the hype of Large Language Models (LLMs) and big technological promises has cooled down, companies and institutions are facing a reality check: to fully unlock AI's potential, a solid infrastructural foundation is required. As highlighted by Ludovico Basili – Director of Data AI & IoT at Sirti Digital Solutions – in a recent in-depth analysis on Agenda Digitale, the game of innovation and productivity will not be played on the complexity of algorithms, but on the solidity and scalability of the underlying architectures. The golden rule of this new paradigm is clear: whoever controls the infrastructure, controls the intelligence. The Algorithm Trap and the Primacy of Infrastructure Until now, the attention of the media and markets has focused almost exclusively on Artificial Intelligence models. However, in the industrial and enterprise context, the algorithm represents only the tip of the iceberg. AI is not a standalone technology, but the result of the convergence of an entire ecosystem: ultra-fast connectivity (5G Advanced), Edge Computing, flexible Cloud solutions, and IoT. Industrial AI cannot afford the latencies or approximations typical of consumer applications; it requires determinism, absolute security, real-time processing, and operational continuity. Without a network capable of transporting massive data flows and without Edge nodes capable of processing them in the field (close to machinery and production processes), even the most sophisticated predictive model remains unusable. To move from Proof of Concepts (PoCs) to large-scale production, the priority must be the modernization of network infrastructure. Data Sovereignty, Security, and the Geopolitical Challenge Another crucial theme emerging from the analysis is data governance and protection. In the era of AI, corporate data is the most valuable asset. Feeding commercial or unprotected AI models means risking the exposure of intellectual property and corporate know-how. It is therefore fundamental to invest in architectures that guarantee data sovereignty, protection from cyber threats, and compliance with regulations (such as the newly established European AI Act). Europe, aware of the computational gap compared to giants like the US and China, is accelerating infrastructural investments to ensure that businesses can innovate within a secure, reliable, and localized perimeter. The Importance of Public-Private Synergy and Skills Technological evolution cannot be sustained by the efforts of individual companies alone. It requires strong cooperation between the public and private sectors: government plans, digitalization funds (such as the PNRR and the Transition 5.0 plan), and national strategies must focus not only on the adoption of "smart" software, but on the financing of communication networks and European data centers. Finally, technological infrastructure cannot ignore human infrastructure. Introducing AI into factories and corporate processes requires a profound transformation of skills. Workforce upskilling and reskilling programs are the only way to ensure that people are capable of governing these complex architectures, transforming technology into real operational efficiency, sustainability, and new value-added services. Towards a New Industrial Paradigm Companies that successfully combine Artificial Intelligence with evolved and resilient digital infrastructures will be the only ones capable of accelerating decision-making processes and structurally increasing productivity. The true revolution of Industry 4.0 does not lie in a single miraculous algorithm, but in the ability to make platforms, data, and skills communicate within a coherent architecture. It is time to make fewer promises and build more infrastructure. Link to read the full article: https://www.agendadigitale.eu/industry-4-0/lai-industriale-ha-bisogno-di-meno-promesse-e-piu-infrastruttura/

Sirti Digital Solutions wins international HPE recognition as Networking Partner of the Year 2026

18 June 2026

Milan, June 18, 2026 - Sirti Digital Solutions, the Tech Company of the Sirti Group enabling the transition from the digital economy to the AI economy, has received the prestigious "Networking Partner of the Year 2026" award in Las Vegas from Hewlett Packard Enterprise (HPE) for the LASER area—the commercial and geographical macro-region of HPE that unifies the strategic markets of Latin America (LA) and Southern Europe (SER). HPE is a leading multinational enterprise technology company that integrates AI, cloud, and networking to support organizations on their innovation and growth journeys. The award is part of the HPE Partner of the Year Awards 2026, which celebrate partners capable of transforming technological innovation into concrete results through continuous investment in skills development, project excellence, and market value creation. This recognition represents an important confirmation of the growth path undertaken by Sirti Digital Solutions and its ability to support organizations in designing and implementing advanced digital infrastructures, leveraging the best available technologies and a strategic partnership ecosystem with major global ICT players. The ability to collaborate with leading global vendors is one of Sirti Digital Solutions' strategic assets. The company provides organizations with cross-functional specialized expertise in networking, cybersecurity, cloud, data centers, AI, and digital infrastructure, accompanying clients on their innovation journeys with a consultative and results-oriented approach. The award confirms Sirti Digital Solutions' ability to operate within a broad and diversified technological ecosystem, maximizing the skills developed with major global vendors. Massimiliano De Carolis, CEO of Sirti Digital Solutions, stated: “Winning the HPE Networking Partner of the Year 2026 at a time when networking is undergoing its most radical transformation ever holds a specific meaning for us. We are building networks that don't just transport data: networks that reason, self-correct, anticipate failures, and adapt in real-time to AI workloads. It is the difference between a passive infrastructure and an intelligent infrastructure, and that is exactly where we operate every day for the country's most demanding clients. From automated SD-LANs for strategic gas infrastructures, to telco backbones in mission-critical environments, up to the networks of major Italian financial institutions: every project is proof that technology and competence, when combined the right way, are not a cost, but a competitive advantage. This recognition from HPE tells us that the direction is the right one. AI-native networking is not the future: it is already the present for our clients.” HPE announced the winners of the HPE Partner of the Year 2026 Awards. These awards celebrate HPE partners who have demonstrated an extraordinary commitment and concrete success in creating value for their clients, supporting them in reaching their full growth potential. The recognition is awarded to partners who achieved exceptional performance in terms of financial results, innovative solutions, and significant business impact. Simon Ewington, Senior Vice President Worldwide Channel and Partner Ecosystem at HPE, stated: “The HPE Partner of the Year 2026 Awards highlight partners who don't just keep up with innovation: they truly invest in understanding the entire HPE portfolio and developing the necessary skills to apply it to clients' real-world challenges. It is this depth of capability that transforms great technology into measurable results for our clients. HPE is proud to celebrate its partners' achievements and to support them in bringing innovation and services of excellence to all our clients.” *** Sirti Digital Solutions S.p.A. is the Tech company of the Sirti Group enabling the country's public and private companies to transition from the digital economy to the AI economy through networking, cybersecurity, Data AI & IoT, Smart infrastructures & Data Center services. It holds 1,100 certifications issued by the most important technology players worldwide. HPE (NYSE: HPE) is a leader in essential enterprise technologies that integrate the power of AI, cloud, and networking to help organizations do more. Thanks to our innovation capacity and expertise, we improve the way people live and work. We provide our clients across all sectors with the tools to optimize operational performance, transform data into strategic vision, and maximize their impact. Learn more at www.hpe.com For more information: Press Office Image Building sirti@imagebuilding.it Tel. 02 89011300 Sirti Digital Solutions Ivana Borrelli – CMO i.borrelli@sirti.it Valentina De Meo - Head of Brand Marketing & Communication v.demeo@sirti.it

Artificial Intelligence, Borrelli: “The Challenge to Win is Orchestrating Human Skills and Agents”

4 May 2026

AI Economy and Leadership: The Evolution of Infrastructure Puts People at the Center. In a market reshaped by intelligent agents, the real challenge is not technological, but cultural and generational. This reflection by Ivana Borrelli, CMO of Sirti Digital Solutions, serves as the starting point to chart the future of a sector where Artificial Intelligence is transforming infrastructures from static assets into adaptive, "talking" ecosystems. According to Borrelli, the advent of AI represents an unprecedented paradigm shift: while infrastructures begin to generate data and suggest optimizations, the true metamorphosis occurs in the role of people, who are called to become key protagonists in a constantly evolving ecosystem. The new scenario requires a rare expertise: the ability to lead hybrid teams where senior profiles must integrate digital technologies that are native to younger generations, while junior talents must rapidly absorb design and project management skills from their mentors. Leadership thus evolves into an orchestration function, capable of connecting engineering, data science, and business to translate technical complexity into concrete economic value. In a world where AI multiplies individual capabilities, the key competence will be knowing how to coordinate parallel flows of intelligent agents, providing them with direction, synthesis, and a holistic vision. In this journey, inclusivity becomes a fundamental value lever. Diverse perspectives produce better solutions, and the ability to manage ambiguity and build consensus—often a hallmark of the female path in tech—represents a strategic asset for governing the current transformation. However, the effective integration of AI and data still faces obstacles related to organizational "silos" and the fear of change. For Ivana Borrelli, overcoming the impasse of pilot projects requires courage, strong sponsors, and the willingness to redesign internal power models, always starting from the real impact on the client's business. Finally, leading innovation in a company with over a century of history means reinterpreting a heritage of engineering reliability in a modern key. The challenge for the coming years will be to make tech infrastructure a magnet for new generations, demonstrating how the union of digital intelligence and physical assets is the true engine of contemporary society. Sirti Digital Solutions is thus preparing to train and retain the talents who will be able to guide these new technological multipliers, transforming a historical legacy into a cutting-edge vision for the country. Click here to read the full article: https://www.corrierecomunicazioni.it/digital-economy/intelligenza-artificiale-borrelli-la-sfida-da-vincere-e-orchestrare-competenze-umane-e-agenti/

Smart Cities and Infrastructure: Sirti Digital Solutions at the Politecnico di Milano

23 April 2026

On 23 April 2023, Ludovico Basili, Director of BU Data, AI & IoT at Sirti Digital Solutions S.p.A., shared his vision on Smart Cities and Smart Infrastructures with international Master’s students at the Politecnico di Milano School of Management. The presentation, held within the framework of the IoT Observatory, offered a practical overview of how innovation is radically transforming the management of urban and industrial assets. From Physical Assets to Data-Driven Platforms The central message of the testimony lies in moving beyond the concept of infrastructure as a passive element. According to Basili, we are witnessing a systemic evolution: infrastructures are becoming intelligent systems capable not only of collecting information but of interpreting data to enable real-time actions. In this scenario, value shifts from the physical asset to the ability to manage it through advanced digital architectures. The convergence of IoT, Edge Computing, and Artificial Intelligence is the engine driving this transition, turning physical networks into true data-oriented platforms. Guiding the Transition within Ecosystems A key point of the analysis concerned the collaborative nature of today's market. Value is no longer created in isolation but within ecosystems where the integration of IT (Information Technology) and OT (Operational Technology) is fundamental. Sirti Digital Solutions confirms its role as a protagonist in this change, positioning itself as a technological enabler capable of orchestrating complexity and transforming data into concrete value for both business and society. Guiding this transition today means designing infrastructures that are simultaneously resilient, connected, and intrinsically intelligent.

Data & IoT: The Future of Infrastructure Between Intelligence and Data Value

24 March 2026

The event "Data & IoT: From Intelligent Infrastructure to the Value of Data," organized by Sirti Digital Solutions in collaboration with Nextwork360, has concluded. The meeting brought together industry leaders and institutions to discuss how the convergence of AI, Edge, and connectivity is reshaping the physical world. The protagonist of the "digital lounge," Massimiliano De Carolis, CEO of Sirti Digital Solutions S.p.A., spoke with Professor Andrea Rangone (CEO of Nextwork360) about a fundamental paradigm shift: IoT is no longer just a network of sensors, but the intelligent infrastructure that enables autonomous, real-time decisions. From Passive Assets to Adaptive Systems The core of the discussion focused on moving beyond the traditional concept of IoT. Thanks to the integration of AI, physical assets are evolving from simple information sources into active components. In this scenario, as highlighted by Ludovico Basili (Director of BU Data, AI & IoT at Sirti Digital Solutions), value is shifting toward the ability to orchestrate data to transform industrial processes. The Pillars of the New Data Economy The debate revealed three key points for future competitiveness: The Age of Infrastructure: By 2040, global investments will reach $106 trillion. Value is no longer found solely in software, but in integrated and interdependent physical ecosystems. Beyond Silos: Infrastructure (energy, transport, digital) is no longer isolated. A data center is an energy matter; mobility is a data platform. Value is born at these intersections. Servitization: The challenge is not gathering data, but transforming the product into a service (as-a-service), placing data at the center of the business model. Orchestration and Complexity Real competition today is played out on the level of orchestration: integrating the physical layer of assets with the digital layer of connectivity. Despite challenges related to governance and technological fragmentation, the path is clear: the infrastructure of the future is no longer a simple asset, but an intelligent, service-oriented platform. Click here to read the full article: https://www.zerounoweb.it/iot/dati-edge-iot-e-ai-come-cambia-il-ruolo-delle-infrastrutture/

Digital Sovereignty and Infrastructure: The Future of Europe Between AI and Data Management

10 March 2026

On March 10, 2026, the event "Digital Sovereignty: Future-proofing Italy and Europe," organized by Nextwork360, was held at the Chamber of Deputies. The meeting saw the participation of institutions and technology sector opinion leaders to discuss the strategic challenges the Old Continent must face in the era of artificial intelligence. Among the protagonists of the debate, Massimiliano De Carolis, CEO of Sirti Digital Solutions S.p.A., spoke during the panel dedicated to infrastructure. The starting point of the reflection was a quote by Jensen Huang (CEO of NVIDIA), according to whom Europe is unlikely to compete with global giants on large generalist language models. However, according to De Carolis, Europe's true competitive advantage lies elsewhere: in the solidity and innovation of its infrastructure. When artificial intelligence is integrated into corporate operational processes, real value is generated where the data resides and is processed. A New Dimension of Digital Sovereignty The concept of digital sovereignty is evolving rapidly, taking on a purely infrastructural connotation. Today, being "sovereign" does not only mean owning the data, but exercising direct control over: computing power, infrastructure management, and the governance of environments where AI makes decisions. In this scenario, distributed architectures capable of combining Cloud, Edge Computing, local Data Centers, and On-premise environments become strategic. Towards Widespread and Productive AI For the adoption of artificial intelligence to truly transform productivity, industry, and services, a more complex and capillary infrastructure is required. It is essential to develop a network of edge nodes and distributed computing environments that bring artificial intelligence as close as possible to data and operational flows. It is precisely these architectural choices that will determine European competitiveness in the coming years, defining the ability of our industrial system to govern innovation without depending exclusively on external technologies. Click here to read the full article: https://www.zerounoweb.it/cyber-security/sovranita-digitale-europea-perche-lautonomia-si-gioca-sui-modelli-e-sulla-governance-del-rischio/ Click here to watch the video: https://www.youtube.com/watch?v=mAkvWs_cfFU

Integrity and Resilience in complex Information Systems

6 March 2026

Today, the historic Sala Laudato Sì in the Capitoline Hill hosted the event “Integrity and Resilience in Complex Information Systems,” a moment of strategic dialogue dedicated to the future of digital security in Italy. Organized by Sirti Digital Solutions in collaboration with the Presidency of the Capitoline Assembly, the meeting brought together institutions, critical infrastructure operators, the research world, and the technology industry to address the challenges posed by digital transformation in a systemic way. In a context where cyber threats evolve with unprecedented speed, it is increasingly clear that simply defending the perimeter is no longer enough. The real issue today is cyber resilience: the ability of systems to withstand attacks, absorb their impact, and quickly restore operations, ensuring the continuity of essential services. During the discussion, fundamental reflections emerged regarding the vulnerabilities of complex information systems and the most advanced security strategies, which integrate artificial intelligence, advanced encryption, and proactive monitoring. Special thanks to Hon. Svetlana Celli, President of the Capitoline Assembly, for Roma Capitale's commitment to promoting a shared culture of digital security. The panel was opened by Massimiliano De Carolis, CEO of Sirti Digital Solutions S.p.A., followed by speakers who contributed to an articulate and concrete debate: Yuri Rassega – Enel Group Massimo Palermo – Fortinet Massimo Carboni – Rete GARR Nicla Ivana Diomede – Roma Capitale Luca Iuliano – Telsy Matteo Macina – TIM Gianni Sannino – Sirti Digital Solutions S.p.A. Moderator Marco Italiano guided the dialogue between research, institutions, and industry, highlighting how fundamental collaboration is across the entire value chain. The closing remarks by Alessandra Michelini, CEO of Telsy, offered a forward-looking perspective on the future of cybersecurity, emphasizing the crucial role of technological sovereignty and public-private cooperation. Events like this demonstrate that building digital integrity and resilience is not just a technological challenge, but a collective commitment to the security and continuity of the systems upon which our country is founded.

Sirti Digital Solutions: Ivana Borrelli appointed as CMO (Chief Marketing Officer)

29 January 2026

Ivana Borrelli as CMO Sirti Digital Solutions strengthens its leadership by enhancing Marketing development strategies, offering portfolio and Go-To-Market execution Milan, 29 January 2026 – Sirti Digital Solutions S.p.A. (SDS), the Tech Company of the Sirti Group, enabling the transition from the digital economy to the Artificial Intelligence economy through solutions in networking, cybersecurity, Data & IoT, Data Centers and Smart Infrastructures, announces the appointment of Ivana Borrelli as Chief Marketing Officer, further reinforcing its leadership in advanced digital solutions and portfolio development strategies. The executive will report directly to Massimiliano De Carolis, CEO of Sirti Digital Solutions. With over 30 years of experience, Ivana Borrelli has built a solid professional track record in the Telecommunications, Digital Marketing, Media & Entertainment, Cloud Services, IoT and 5G solutions sectors, demonstrating a proven ability to lead complex and innovative projects—from offer definition to go-to-market strategy and operational execution—while holding full responsibility for costs and revenues. Borrelli has held key roles in leading companies such as TIM, Telecom Italia, EMC2 (now Dell), Reply, Olivetti and EDS, with responsibilities ranging from technological innovation management to the development of value-added mobile services, as well as projects in the Over-The-Top domain such as TimVision, Virtual Reality and Artificial Intelligence. Before joining Sirti Digital Solutions, she served as Head of Marketing, Sales Planning and Sales Support for the National Strategic Hub (Polo Strategico Nazionale), contributing to the country’s Public Administration digital transformation and to the PNRR 1.1 objective of providing administrations with a sovereign, secure and sustainable cloud system. In her new role at Sirti Digital Solutions, Ivana Borrelli will bring her ability to integrate technological vision, engineering expertise and commercial strategy, supporting the development of highly competitive solutions and positioning the company as a key partner in the transition from the digital economy to the AI economy. Ivana Borrelli, Chief Marketing Officer – Sirti Digital Solutions, stated: “I am proud to join Sirti Digital Solutions at a time of strong growth, market evolution and technological acceleration,” said Ivana Borrelli.“I bring with me experience gained across telecommunications, digital, cloud and IoT and AI solutions, with the goal of contributing to the strengthening of an integrated and distinctive offering.We will work to transform innovation and engineering expertise—including those related to the Internet of Things, data management platforms and AI—into concrete, scalable and high-value solutions for customers, guiding them throughout the entire innovation journey: from design to go-to-market, through to execution.I thank CEO Massimiliano De Carolis for his trust and I look forward to contributing to the growth path outlined in Sirti Digital Solutions’ Strategic Plan: an important challenge that I have accepted with pride and determination to reach new milestones.” Massimiliano De Carolis, Chief Executive Officer – Sirti Digital Solutions, commented: “The appointment of Ivana Borrelli represents a further acceleration in the implementation of our Strategic Plan and Sirti Digital Solutions’ development priorities.Her ability to combine product vision, technological expertise and commercial rigor, together with her consolidated experience in managing complex portfolios and global partnerships, will significantly contribute to strengthening our end-to-end proposition and our capability to bring innovative solutions to market in key areas such as cloud, data centers, cybersecurity, IoT and 5G.With Ivana Borrelli joining, our team is further strengthened, reinforcing our role as an enabler of innovation with a concrete contribution to supporting the evolution of digital infrastructures and the transition from the digital economy to the AI economy.” Sirti Digital Solutions S.p.A. is the tech company of the Sirti Group enabling digital transformation through services in networking, cybersecurity, IoT & Data, Cloud, Smart Infrastructures & Data Center. It holds 1,100 certifications issued by the world’s leading technology players.

Sirti Digital Solutions S.p.A. is proud to announce a strategic joint venture with Vodafone Qatar, marked by Vodafone Qatar’s equity investment in Sirti MENA, a subsidiary of Sirti Digital Solutions.

12 January 2026

Andrea Biondi Il Sole 24 Ore - https://en.ilsole24ore.com/art/sirti-subsidiary-mena-enters-vodafone-qatar-AILCkEq Sirti Digital Solutions, the tech company of the Sirti Group, opens a new phase in its history in the Middle East. As verified by Il Sole 24 Ore, Vodafone Qatar (which has Vodafone Foundation and Qatar LLC as major shareholders at 45%) has entered the capital (at 51%) of the local subsidiary Sirti Mena, facilitating the launch of a strategic joint venture. The aim is to accelerate the adoption of advanced digital infrastructure in the country, at a time when technological transformation is increasingly linked to artificial intelligence The collaboration moves along a broad perimeter: data centres, smart infrastructures, networking, cybersecurity, IoT and data. An end-to-end approach that covers the entire project lifecycle, from design to operational management, with the ambition of accompanying the transition from the digital economy to the AI economy. For the Sirti group, this is the culmination of a journey that began in Qatar in 2013 and is now consolidated by a leading industrial partner. As part of the joint venture, Sirti Digital Solutions will further strengthen its positioning as a strategic enabler of advanced infrastructure solutions in the local market, leveraging on distinctive technological capabilities and an end-to-end approach in the development of innovative projects in data centres and smart infrastructures, networking, cybersecurity, IoT and data. "Vodafone Qatar's entry into Sirti Mena represents and further strengthens our 10-year strategic alliance", says Michele Scibetta, CEO of Sirti Group, underlining the value of a partnership that combines engineering expertise, technological know-how and local market knowledge: "Sirti Group is proud to join forces with Vodafone Qatar P.Q.S.C. with a clear and ambitious goal: to further strengthen our strategic positioning in the region, making Sirti Mena the partner of choice in the local market in the transition towards the Artificial Intelligence economy". A role that Sirti Digital solutions also clearly claims in the words of its managing director, Massimiliano De Carolis: "I am proud that Vodafone Qatar P.Q.S.C. has chosen Sirti Digital Solutions as a partner and reference player in technological innovation for this strategic development project in Qatar. It is a recognition of the value we bring in terms of industrial know-how, tech skills and end-to-end approach, matured in the realisation of complex and high-tech projects". In this framework, 'we intend to act as concrete enablers of innovation, creating the ideal conditions for strategic and innovative projects and supporting in a tangible way the evolution of infrastructure and the transition from the digital economy to the AI economy'. On the side of Vodafone Qatar, which has 2.1 million mobile customers, the agreement strengthens its ability to build 'secure by design' and scalable-ready digital infrastructure. "This strategic partnership represents an important milestone in expanding our ability to build secure, scalable and future-ready digital infrastructure across the State of Qatar. Through Vodafone Qatar's partnership with Sirti Digital Solutions, we combine a solid understanding of the local market with advanced engineering and systems integration skills to support complex, high-impact digital programmes. This collaboration reflects our shared commitment to accelerating the development of resilient digital foundations that enable innovation and sustainable growth,' highlights CEO Hamad Abdulla Jassim Al-Thani.