Innovation Stories

25 November 2021

Innovation as the main way forward in a market that is constantly changing. Innovation as a daily dimension to be experienced also in the private sphere. We listen to the accounts of those who want to tell us about the innovation they live and imagine.

Alessio Bibolotti

It & Services

Tell us about yourself and your role at Sirti

I have been working at Sirti for 23 years, so this special milestone of 100 years of history that we will celebrate in November is something I feel very strongly about, as I can say I have been a big part of this journey. I deal with corporate information systems, from personal productivity tools and management systems to custom applications that we develop to best support our operational structures.

How do you experience the concept of innovation within your work environment?

I think the real issue is that of contamination or rather exposure to different interlocutors, be they large technology vendors, research organisations, academic institutions or small innovative companies. At Sirti we have a long history in this respect, as we operate as partners of leading technology manufacturers, participate and organise communities on innovative topics, and run programmes in cooperation with academic institutions. These are all cases that, fortunately for me, are part of my daily experience: I’m thinking, for example, of the collaboration with the University of Pavia on AI to explore possible applications in the work of Sirti technicians, or the contest for start-ups launched at SMAU in 2019 where we tried to understand the best innovative proposals that could be right for us, selecting them and trying to insert them into the Sirti world. The time frame is not always short, as the collective imagination tends to suggest, and not all innovation paths are successful, but if they are well constructed, they produce value in the experience of those who have participated that can be expressed at the next opportunity.

Innovation brings change (ways of operating, future vision, tools): how do we overcome the shock of change by exploiting the characteristics of innovation?

Change management is one of the most complex and, perhaps, underestimated parts of innovation. The inertia to be overcome to establish an innovation can have different origins and therefore different solutions. What is certain is that sometimes, when innovation is really well designed, the shock of change is not in terms of resistance, but in terms of immediate adoption. An extreme example in this respect, in terms of the extent of success achieved and the speed of change, is that of Apple and the touch-screen: it already existed in the late 1980s, Windows systems already supported it in the late 1990s, but the paradigm of use with graphical user interfaces was ‘point&click’: the level of adoption was close to zero on PCs at that time. It was Apple who, by introducing the paradigm of “physical software”, i.e. virtual objects on the screen that obey physical intuitions, i.e. you can scroll, browse, move them, etc., created an experience that was immediately usable and comprehensible to all. Shock of change overcome…

Giulio Barba

Engineering Technological Solutions

What do you do?

At Sirti I am part of the engineering team, our job is to design the plant infrastructure, which is often the “behind the scenes” of the systems with which the customer interacts. They enable core-business technologies, which have always been the subject of continuous innovation, to improve reliability and energy efficiency, in order to make more and more data and information available, the real value of today that enables better planning for tomorrow.

How do you experience the concept of innovation within your work environment?

The role of the team I am part of has many ties with innovation: it exploits its potential, uses it to provide the end customer with ever better, simpler, more effective solutions, and not infrequently helps to create and enhance it. We need to know it as much as possible in order to offer advice that is not only tailored to the exact needs of the customer, but also allows them to identify the benefits they will reap.

What do you think are the main innovations that have changed the world of telecommunications?

The most impactful innovation that started long ago and still continues, in my opinion, is access to information. I believe that never before, and this will only get better in the future, has access to information been so easier, so much more democratic than yesterday. Compared to past eras, many more people can access valuable information easily. Fewer and fewer economic, geographic, social limits stand between information sources and people wanting to inform themselves, and not only online. Let’s also think small, even of the vast intercommunicating databases of Italian libraries online, that’s also innovation.

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