A CENTURY OF HISTORY

Our mission to build the future started 100 years ago

Looking to the future makes no sense if we don’t take into account what has already been built, often with great effort, and if we fail to appreciate the full history of what we commonly refer to as progress. Since 1921 we have been accompanying the development of our country: 100 years after our foundation, we celebrate this important anniversary by showing our closeness to all the people who over the decades with their work and sacrifice have contributed to the realisation of our mission. The initiatives and materials collected on this page in memory of our journey are a tribute to all employees and their families, of yesterday, today and tomorrow.

THE AD

Watch the centenary ad

We are pioneers—we always have been. The networks on which our lives flow today are the result of the work that the women and men of Sirti have carried out passionately for a century.

THE LAUNCH CAMPAIGN

Talking about history is the best way to celebrate the contribution of those who made it

In the weeks leading up to Sirti’s centenary celebration, we wanted to compose a series of visual and musical stimuli and messages and to accompany and prepare the public in understanding the significance of 21 November 2021. An important date not only for the company, but for the whole country.
The missions accomplished by the people of Sirti in 100 years of history are characterised by a sense of ambition and heroism.

There are many ways to tell a great story: we have chosen words, images and music

The venue we chose to celebrate this milestone was the legendary stage of Milan’s Blue Note and the sound that accompanied our narrative between past, present and future was the crystal-clear trumpet of Pepe Ragonese.

Born in Buenos Aires in 1976, he grew up in Italy in an art-conscious family. He began studying the trumpet at the age of 11, and at 16 he started playing on the stages of Milanese jazz clubs. The course of his experiences brought him into contact with numerous realities of the performing arts: theatre, television, music festivals. His multifaceted nature makes him both a lover of the classics and an experimenter in new, pioneering sounds.

A special thanks to him on behalf of Sirti for giving soul and warmth to our story through his sound.

AUDIO TRACKS

INITIATIVES

A historic milestone, a celebration that is already a part of history

To celebrate the centenary, we have created an itinerary of initiatives designed to synthesise the memory of a century of work, take stock of the challenges of the moment and question our mission for the future. We did this by involving institutions, the industry’s senior management, all strata of our company, past and present colleagues, and even families. We have involved historians of industry, pioneers of innovation, artists and academics. All to make this moment unique and epic.

01

The Celebratory Documentary

The main initiative of our centenary was the realisation of a media production, a documentary, designed to encapsulate in about 100 minutes a century of work…

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02

Special 100 years logo

To mark this extraordinary birthday, the company has created a special centenary logo, for celebratory purposes…

03

The Stamp

The MISE issued in 2021 an ordinary postage stamp belonging to the themed series “Le Eccellenze del Sistema Produttivo ed Economico” (“Excellence in the production and economic system”) dedicated to Sirti S.p.A. …

learn more

04

Draw Sirti

Our workers’ children and grandchildren have offered us small works of art to describe the activities of the great Sirti.

learn more

01

The Celebratory Documentary

The main initiative of our centenary was the realisation of a media production, a documentary, designed to encapsulate in about 100 minutes a century of work…

learn more

02

Special 100 years logo

To mark this extraordinary birthday, the company has created a special centenary logo, for celebratory purposes…

03

The Stamp

The MISE issued in 2021 an ordinary postage stamp belonging to the themed series “Le Eccellenze del Sistema Produttivo ed Economico” (“Excellence in the production and economic system”) dedicated to Sirti S.p.A. …

learn more

04

Draw Sirti

Our workers’ children and grandchildren have offered us small works of art to describe the activities of the great Sirti.

learn more